TIME

PROGRAM

LOCATION

8:00 AM - 9:00 AM

Registration / Morning Coffee

Lohrfink Auditorium Atrium

9:00 AM - 9:15 AM

Welcome / Opening Remarks

Lohrfink Auditorium

9:15 AM - 10:45 AM

Opening Keynote

Lohrfink Auditorium

11:00 AM - 12:00 PM

“Using an Arc of Events to Share the Arc of Your Story”

with Phoebe Koenigsberg

Georgetown University

Room 230

Higher education interacts with a number of different audiences, from the campus community to alumni to donors, and it is important to share your story and engage with all of them. But how do you do that effectively through events? Through the lens of planning for the School of Foreign Service (SFS) Centennial Celebration, Phoebe Koenigsberg will share her best practices and how SFS is experimenting with new events, revamping existing events, and integrating events with social media to better engage with Georgetown audiences and share the SFS story.

"Go Live or Go Home"

with Pauline Rose Moore and Tarisha Gilmore

DMV Live Media

Room 240

One's profit, engagement, appearance, relationships, leadership, and strength weaknesses, opportunities and threat (P.E.A.R.L.S.) success could easily be lost, with one "go live" mishap. Attend this workshop to gain the confidence to create quality and purposeful live videos, that will continue to tell their own story and keeps others coming back for more.

"From Strategy to User Experience -

Meeting and Event Design is Everything"​

with Dan Berger

Social Tables

Room 250

This session will begin by educating attendees on how to define event design and how to identify the opportunity strategic design presents. Next, we will break down current programs that attendees volunteer, and work together to maximize the opportunities and goals it has set forth to achieve. Finally, we will review the concepts discussed and how they can transform the attendee's meetings and events.

Classrooms

12:15 PM - 1:15 PM

"The Power of Data for the HigherEd Event Professional"

with Chad Blaise

Event Farm

250

Outlining the evolution of Event Marketing Technology, drawing comparisons between B2B Enterprise & HigherEd, articulating where the Event Marketing Industry is going and why all of this is relevant to HigherEd Event Professionals.

"Turning Visionaries into Entrepreneurs"

with Jimi Tele

Chekmate

Room 230

The journey of a college student transforming one idea into what is now a viable start-up company. In this session, Jimi touches on the impacts that university programming and faculty have on shaping the minds of next generation innovators.

"One Event Planner's Garage is Another Planner's Palace"

with Timothy Thompson

TTC Private Chefs

Room 240

Hosting his first pop-up restaurant in a residential brownstone garage in New York to booking Echostage for a pop-up gala, Timothy Thompson will discuss the keys to curating cost-efficient, memorable experiences while developing strong engagement from target audiences through compelling visuals and story lines. Gain insights into the world of pop-up restaurants, private plated-dinner events and the future of the hospitality industry. How are higher ed professionals going to adapt to the evolving changes of the private event planning and service industry?

Classrooms

1:15 PM - 2:30 PM

Exhibitor's Lunch

Leavey Center Esplanade

2:45 PM - 4:15 PM

"Taster Session" and Closing Keynote

Lohrfink Auditorium

4:30 PM - 5:30 PM

Networking Cocktail Hour

Leavey Center Esplanade